His country code is SE and his sig is in Sweden. I thought it was an elegant to make the connection that he is in Sweden, and thus avoid any lengthy discussion about legality. Since it is fine in Sweden isn't that all we have to consider?
EDIT: Unless you were referring to "not able to use physical keys to activate on Steam", the only time you can is if the game is a Valve product (eg The Orange Box) or is specifically anchored to Steam (eg Skyrim). Since it is neither, there is no need to go in to yet another lengthy discussion.