I hate marketing. Every person in the videos looks smarmy.
Honestly, as far as gaming goes this looks like a gimmick. Nintendo got this idea right with the wii, mixing physical interaction with a controller. When you take away any sort of controller, you limit the game to the players physical capabilities, so all your fighting games will end just as cookie cutter as they are now.
And holy hell, am I the only person on the planet who DOESN'T want video games to perfectly mirror reality? I like video games because they are fantastic, not because they can get to know me...if I want that I will talk to my friends.
None of the games or game play they showed looks appealing, there is an outdoors for a reason.
[/old person bitter rant]
P.S. something like this would sap all fun from 90% of the funnest games out there right now.