Using google-fu I fixed it.
https://imgur.com/gallery/1bfJZfg
Sorta weird and not really the best way to utilise typography.
As someone who literally just did 4 typo projects in a row for my dig course, make each letter a different and use the warp tool (edit, transform, warp, you have to rasterize the text first, I think), then fit to shape.
Interesting concept but I don't think typo head texts are really a great idea :/