Well, as long as your definition of nice guys is the same as mine, yes.
There aren't only nice guys and jerks in my opinion. Those are just the two extremes.
edit:
nah, to put it in male words:
It's more satisfying to beat a game in the hardest difficulty.
There are a lot of nice guys and they are absolutely no challenge to get for a hot girl.
Ok, not every girl does that. And it's not like guys wouldn't do the same.