A culture averse to any form of physical contact in public – and hence to kissing – is the Chinese, as mentioned above. However, in 2004, a supermarket with the fascinating name “Everybody is Happy” in the Chinese municipality of Tianjin called out a kissing contest on Valentine’s Day. This caused huge controversies between their more conservative, older customers and the younger ones – however, the kissing contest took place with great success. In Japan, the so-called western or Christian wedding ceremony has more and more commonly replaced the traditional Japanese wedding – and is thus sealed with a wedding kiss. However, in most of the cases, the kiss is planted on the cheek rather than on the lips.